About

Helping you to make sense of your digital analytics data.

After more than 8 years working as a Digital Analyst, I have decided to consult on a freelance basis.

I work with a number of clients around the globe, offering support and niche skills that are often too specific to hire in-house. By working directly with clients and agencies, I am able to offer the Analytics services that you require on an independent, ad-hoc basis. I specialise in the technical aspects of Digital Analytics and have in-depth JavaScript experience. I’ve also helped out a number of clients with eCommerce tracking that requires dataLayer setups or server side implementation.

While I have worked and lived in Cape Town for most of my life, I recently spent a year travelling through Australia. I have also spent time travelling and working in Switzerland and Germany in the past.

When I am not working, you are likely to find me in the ocean or running on the mountains in and around Cape Town, South Africa.

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What I do in my free time

As you have probably figured out by this stage, I am a rather passionate (albeit averagely skilled) surfer. My love of surfing comes from growing up in Kommetjie, a small village south of Cape Town, which happens to have a magnificent supply of waves. This led to me spending weekends, evenings and early mornings in the ocean ever since I could swim.

Note: The photos on this page are all pictures of me surfing that I was lucky enough to receive from friends and generous photographers. Particular thanks goes to Daniel Grebe for the photos he has sent me (and loads of other Kommetjie locals) over the years.

Would you like some advice on best practices and understanding your web analytics data?

Get back on top of your digital analytics setup.

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