Services

Digital Analytics Consulting

I specialise in technical implementations of web analytics platforms such as Google Analytics, Adobe Analytics and Matomo. Most of which is done via tag management platforms such as Google Tag Manager or Adobe DTM.

I have also spent the past five years working extensively with JavaScript due to its integral role in web analytics and tag management, which I believe sets me apart from many other digital analysts.

In addition to this, I have more than five years of data visualisation experience, designing and implementing reports and dashboards that focus on visualising actionable data, that is related to business objectives.

Tag Manager Setups

Tag Manager audits, migrations, setups and consultation on Tag Manager best-practices.

Web Analytics

Web Analytics setups, customisation, ecommerce tracking and analysis of results.

Data Visualisation

Data Visualisation strategy, KPI definition and building dashboards across a number of tools.

Conversion Optimisation

Setting up data-driven experiments to increase the results that matter most.

Tools and Platforms

While I work with new platforms, frameworks and APIs on a weekly basis - I have an in-depth understanding and years of experience with the following
Web Analytics, Tag Management and Dashboarding tools

Google Tag Manager

Tag Manager audits, setup of customised tracking and GTM migrations.

Adobe Tag Manager

Adobe DTM migrations, customisation and custom tag setups.

Google Analytics

GA configuration, ecommerce tracking, goal setup and cross-domain tracking.

Adobe Analytics

Tracking setups, migrations and customisation of existing Adobe Analytics setups.

Matomo/Piwik

Tracking setups, custom conversion tracking and Piwik tracking migrations.

Klipfolio

Dashboard customisation, datasource setups and building of custom Klips.

Google Data Studio

Building custom dashboards, custom visualisations and configuring data sources.

Google Optimize

AB Test planning, linking to GA conversions and experiment setup/configuration.

Do you need some help making sense of your Web Analytics or Tag Manager setup?

Get back on top of your digital analytics setup.

Get in Touch